Sales Representation in Asia and the USA

Our international Sales Representation package enables our clients to generate initial sales traction in China, Japan, or the USA before making any long-term financial commitments or recruiting their own staff locally.


We provide you with a business address, expert advice, and experienced Sales representation under your own company’s branding. In addition to visiting customers and closing deals, we can ensure the most effective use of your international business trips, attend trade shows on your behalf, and make relevant business introductions within our wide network of contacts.


China is the world’s second largest economy and its largest trading nation – as well as being the UK’s fifth largest export market.

Previously fuelled by industry and investment, growth in China today is increasingly driven by domestic consumption. Although more than 100 of the Global Fortune 500 companies are now Chinese, over 80% of their combined revenues are still earned at home.

Only the USA spends more on R&D than China, and this opens up enormous opportunity to any ambitious UK technology company.

It is usual to be involved in a series of business meetings with a potential customer in China, with such meetings focused on building a relationship as much as exchanging information. Decisions will very rarely be made during a first meeting, and are usually reached over time through consensus-style discussions – but this can only happen if you have the right people on the ground working on your behalf.

Our Team in China have many years’ experience of sales, management, and business development in the country, working for and with international companies and partners.

Japan is the world’s third largest economy – and its fourth largest importer. It ranks second in the Bloomberg Innovation Index, with 700,000 technical researchers sharing R&D budgets totalling more than US$130billion.

Japan leads the world in robotics, and is home to some of the most technologically advanced producers of machine tools, cars, electronics, textiles, and chemicals.

It presents enormous opportunity to any ambitious technology company.

It is the business culture in Japan to use face-to-face meetings to exchange information rather than negotiate deals. Instead, partnerships are usually formed, and commercial agreements reached, through a consensus process that takes place away from formal meetings – but this can only happen if you have the right people on the ground working on your behalf.

Our Senior Partner in Japan, Ichiro Uehara, has more than 30 years’ experience of sales, management, and business development in Japan, working for and with international companies and partners.



The USA is the world’s largest economy, and its leading importer of goods and services - a market of 300 million consumers. It is the world leader in AI, and home to four of the top 5 global technology brands in Apple, Microsoft, Google, and Facebook.

While the USA is the UK’s most valuable export market for goods and services, it is also a challenging market to break into. Geographically it covers four time zones - so differing regional opportunities need to be identified and targeted. Business is highly competitive across all sectors, and customers have high expectations.

US sales agents representing foreign companies offer an easy entry strategy and are widely used. They usually specialise in specific sectors, and often have existing networks of relevant contacts that you can leverage. We would always advise potential clients to consider multiple options when selecting a sales partner and treat this process as they would recruitment of an employee.

Our team in the USA has a proven track record of winning new business sales in the B2B technology space, with a background spanning industrial inkjet, PC’s, mobile phones, SaaS, displays, and pharmaceuticals. Our Senior Partner in the USA, Keith Smith, has specific experience of selling into tier 1 organisations such as Apple, HP, Dell, Motorola, Microsoft, and all of their respective supply chains of sub-assembly partners.