We have recruited and managed sales and technical teams across EMEA, APAC, and North America, and have particular experience of licensing intellectual property into Japan and China.
Our international Sales Representation package enables our clients to generate initial sales traction in China, Japan, or the USA before making any long-term financial commitments or recruiting their own staff locally.
We provide you with a business address, expert advice, and experienced Sales representation under your own company’s branding. In addition to visiting customers and closing deals, we can ensure the most effective use of your international business trips, attend trade shows on your behalf, and make relevant business introductions within our wide network of contacts.
The market for Software-as-a-Service continues to grow strongly, with nearly a third of IT spending forecast to shift to the cloud by 2022. However, such subscription-based services present companies with unique Sales challenges – often compounded by highly competitive application areas and well-established incumbent suppliers.
Based in our Cambridge office, Mike Taylor has more than 20 years’ international Sales leadership experience within fast-growing information and services start-ups – particularly those targeting the financial services, consulting, and pharmaceuticals sectors – and he works primarily with clients focusing on the sale of services.
We can offer advice on targeting prospective licensees, structuring a license, or addressing common issues such as exclusivity, IP grant back, upgrades, and protecting your royalty stream.
We have successfully negotiated significant IP licenses with major corporations in Japan, China, South Korea, and the US and can often make suitable introductions - particularly through our Tokyo office.
These licenses have covered core technology, patents, know-how, and manufacturing processes.
Often our clients initially reach out to us because their revenues have failed to materialise, or have stalled.
We work with these companies to redefine an effective strategy, but our primary focus is on implementing that change - setting realistic goals, bringing in new talent, upgrading their CRM, and opening up new markets and opportunity.
Usually we are introduced to clients through their investors and Boards to work alongside their existing Executive teams.
Focus on what's important.
Growing your business.
ABOUT US
Individually we each have more than 25 years of senior Sales and Management experience selling innovative products and services across Europe, China, Japan, South Korea, India, and the United States
Technologies that we have commercialised include inkjet, printed electronics, intelligent power amplification, data compression, smart materials, RFID, and organic semiconductors. The applications that we have sold into cover mobile phones, consumer electronics, industrial/commercial printing, automotive, manufacturing, and public utilities.